The IP CCTV (Internet Protocol) offers retailers new tools and capabilities to enhance loss prevention and store performance. By allowing capture video as digital information and accessed from anywhere via an IP-based network, IP video surveillance allows your loss prevention team and other departments view, analyze and manage recordings. The built-in intelligence also enables cameras to automatically detect and alert staff to potential thefts, suspicious behavior and other events.


Intelligence at the camera level closes many gaps in loss prevention. IP surveillance systems can be configured to:
  • Detect suspicious behavior, such as a customer many units of an item not normally purchased in bulk, or a cashier deliberately not pass a purchase by the detector without scanning the products is carried.
  • Capture organized crime behaviors in a store and allow you to quickly communicate with other chain stores.
  • Video surveillance systems integrating electronic article surveillance (EAS) to ensure that the correct procedures are followed, such as stopping customers who set off the alarm on the door.
  • Directly connect video with point-of-sale (POS) to discover the connivance of employees (offering unauthorized discounts to friends) or other improper sales. For example, video can be activated every time a sale is made in limited age or refund.
Your company could use the video that gathers every day in their trade:
  • Monitoring the number of customers entering and leaving and the length of checkout lines to provide alerts when more staff is needed.
  • Providing alerts when shelves need replacing when spills occur, the aisles are blocked, or guidelines concerning queues exceeded in the boxes.
  • Monitor interactions employee / client to improve service, detect gaps in training and management, recognize and praise good behavior, and identify employees avoiding customer contact or evade other responsibilities.
  • Studying and improving store design, customer flow and the status of exhibitors to improve sales and reduce inventory losses.
  • Develop training tools to teach employees all techniques, from how to recognize the common behavior of those who shoplifters at ways to help customers more effectively.

While traditional analog cameras can only provide the equivalent of 0.4 megapixel resolution, network camera (digital) can provide up to 16 times higher resolution and excellent digital zoom capabilities to cover a wider area. This can translate into an improvement in the details, like the numbers on a license plate or the name on the identification of an employee. Progressive scanning (versus analog interlaced scanning) also produces better detail within a moving image such as a person running away. Also, installation of network cameras is less expensive, and some models do not need outlet. Using technology Power over Ethernet (PoE) can power a camera with same cable used to connect to the network. PoE also facilitates the application of uninterruptible power supplies (UPS) to ensure operation 24 hours a day, 7 days a week.


Other advantages of digital cameras are:

  • Intelligence at the camera level includes detection of motion, directional motion, abandoned objects, object removal, human presence, camera tampering, identification and pan / tilt / zoom (PTZ).
  • Network cameras equipped with image memory that store and send images collected before and after an alarm.
  • Network cameras can monitor, manage and update a network just like any other network device.